Storyboard18 | Amazon, Asian Paints and Tata Tea emerge as India#39;s most purposeful brands, report 

Storyboard18 | Amazon, Asian Paints and Tata Tea emerge as India#39;s most purposeful brands, report  Kantar conducted an analysis of 418 brands across 30 categories and found that in India especially, perceptions of a brand’s purpose, its ability to ‘make people’s lives better’, is crucial to establishing a Meaningful quotient.
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